Delivering Result Driven Digital Marketing Strategies
Search Engine Optimisation
Search Engine Optimisation (SEO) is an important part of any digital marketing strategy. It is a process of increasing the overall visibility of your site in the organic search results. “Organic” refers to the listings that exclude advertising.
Content marketing is a term coined relatively recently which is used to represent any marketing functions which involve the creation and sharing of content, with a view to satisfying business objectives. How you present this content usually depends on what you’re trying to achieve.
Pay Per Click
PPC is a highly cost effective method of advertising on both search engines and websites. You only ever pay when a user clicks on your ad, and you control how much you pay for each click. You decide how much budget to allocate per day, week or month.
App Store Optimisation
ASO is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers. That increased visibility tends to translate into more traffic to your app’s page in the app store.
Social Media Marketing
Today, social media is a critical part of smart businesses’ digital strategy. As social media specialists, we have an end-to-end knowledge of how to use it to achieve your objectives and how it integrates with other channels.
Conversion & Analytics
It is essential to track every single visit to your site, what visitors did on your site, why they left your site and how they interacted with your site. This information feeds back into your overall internet marketing strategy to allow you to make the changes necessary to improve the number of conversions.
A digital strategy is critically important to your online ambitions. It’s the foundation stone of everything you hope to achieve in a digital economy and we can confidently say that nothing can or will ever be achieved without it.
PLAN, DO, REVIEW
The planning stage is where we identify the tools and techniques best-suited to your business needs, whether you require a website built from scratch, a campaign to improve organic or paid-for search results, an email marketing campaign, or some great artwork to revitalise a tired brand.
CONTENT & CHANNELS
The strategy research we do into your company, competitors and customers is essential in helping us to shape content that is useful and usable for them – content that wins people’s attention, demonstrates the value of your services or products, and converts site traffic into sales.