ProMobi Technologies is one of the leading Enterprise SaaS products company headquartered in Pune, India. Our product portfolio includes - Unified Endpoint Management (UEM) solution, Push-to-talk & team communication platform, Consumer Finance and Hardware as a Service (HaaS).
We’re growing, and so is our team! We are looking for passionate, self-motivated & energetic individuals to join our dynamic marketing team that’s on the frontline to facilitate growth across our Products.
About the role
We’re looking for an innovative ‘Sr. SEO Analyst’ for a flagship product Scalefusion - which is a leading Mobile Device and Endpoint Management Solution helping businesses globally to secure and manage their corporate-owned and BYO (Bring Your Own) devices. With 8000+ customers across 120+ countries, from startups to global enterprises trust Scalefusion.
Key Responsibilities
The individual role that you’ll play in our team:
- Develop overall SEO strategies that increase company rankings in search engines.
- Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities.
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
- Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific.
- Administer search engine tools (Google Analytics, Google Search Console & Heatmap tools) for purposes of diagnostic reporting on product websites.
- Help to create and support marketing content to socialize and use for social media purposes (e.g. Landing pages, customer case studies, blog posts, Infographics etc.)
- Implement link building campaigns in achieve SEO goals.
- Set measurable goals that demonstrate improvement in SEO efforts.
- Monitor daily performance metrics to understand SEO strategy performance
- Assist in the development and execution of communication/content strategies via social communities in coordination with SEO goals
- Monitor and evaluate search results and search performance across the major search channels
- Collaborate with others within the marketing department to manage SEO strategy
- Communication to team and management on product development, timelines, and results
- Keep pace with SEO, social media and internet marketing industry trends and developments to come up with new ideas to implement for better results
Skills and Experience
- 3 to 6 years of experience in successfully developing and executing SEO campaigns.
- Understanding of search engine algorithms and ranking methods
- Experience with SEO industry programs, such as GA, GSC, Ahrefs, SEMRush, Moz, Screaming Frog etc
- Knowledge of keyword research and data research tools
- Able to complete competitive analysis of other companies within the industry
- Excellent written and verbal communication skills
- Familiarity with WordPress or other content management systems
- Experience with other aspects of marketing, such as growth hacking, Content Marketing and Sales Ops, is a plus.
Professional Competencies
- Passion for SEO and internet marketing.
- Outstanding ability to think creatively, and identify and resolve problems.
- Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.
- Ability to clearly and effectively articulate thoughts and points.
- High levels of integrity, autonomy, and self-motivation.
- Excellent analytical, organizational, project management and time management skills.