Event Marketing Specialist

We’re looking for an energetic & enthusiastic Event Marketing Specialist, who will be responsible for handling global events, trade shows, webinars etc. for our product lines - Scalefusion, NuovoPay, and NuovoTeam.

Experience

2+ years

Job Type

Full time

Location
  • Pune
Date Posted

Feb 09, 2022


ProMobi Technologies is one of the leading Enterprise SaaS products company headquartered in Pune, India. Our product portfolio includes - Unified Endpoint Management (UEM) solution, Push-to Talk & team communication platform, Consumer Finance and Hardware as a service (HaaS).

We’re growing and so is our team! We are looking for passionate, self-motivated & energetic individuals to join our dynamic team that’s on the frontline to facilitate growth across our products.

About the role

We’re looking for an energetic & enthusiastic Event Marketing Specialist, who will be responsible for handling global events, trade shows, webinars etc. for our product line - Scalefusion, NuovoPay, and NuovoTeam.

As an Event Marketing Specialist, your primary responsibility would be to collaborate with marketing and sales teams and create strategies on how to scale our events across business verticals and execute the events end-to-end.

What will you do?

  • Own end-to-end project management and execution of various large-scale events globally.
  • Plan & build event strategies for online & offline events like webinars, third-party conferences, trade shows, round-table conferences, ProMobi hosted events, etc.
  • Work closely with partners to plan & organize partner events, round-table conferences, and webinars to establish a strong relationship with our existing partners and also grow our partner network.
  • Work with the product marketing team to understand the product positioning & align with GTM strategies.
  • Operationalize the events end to end - including contract negotiation, managing vendor/partner relationships, developing strategy & timelines, all with the goal of demand gen, lead capture, and sales targets/revenue in mind.
  • Identify relevant industry events to attend that can help our products create brand awareness and generate new leads for the business.
  • Ability to often run multiple events concurrently and consecutively.
  • Plan and organize virtual events, handle logistics requirements, set up virtual event tools, use various event formats, manage speakers, project plans, engagement activities, and analytics.
  • Create & manage events budgets, maintain an events calendar.
  • Coordinate with marketing campaign teams to ensure the events are being promoted to the relevant audience via running digital campaigns, email campaigns etc.
  • Develop post-event plan, identify relevant leads from the events, plan lead generation campaigns.
  • Collaborate with the sales team to assess the various leads, segregating them according to their engagement, to run nurture campaigns.
  • Work closely with the campaigns team and assist them to run integrated marketing campaigns across the marketing channels to generate quality leads from events.
  • Create measurement criteria and manage a feedback loop with cross-functional teams to continually measure events effectiveness.

Skills & Experience

  • 2-3 years of field/event marketing, management, operations, and demand generation experience (preferably in SaaS) managing various-sized programs and budgets.
  • Experience in organizing Events & webinars end to end.
  • Worked with marketing automation & CRM tools.
  • Experience in strategy building and event management tools.
  • Experience in handling budgets is a plus.
  • Strong interpersonal and communication skills.
  • Excellent attention to detail and ability to self-manage.

Requirements:

  • At Least 1+ years of work experience in Event Management.
  • Bachelor’s degree in Business, Marketing, Event Management or Technology or equivalent.

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